Boosting SEO Using Link Reclamation Strategy

Date: 5/14/2015
Start Time: 10:00:00
End Time: 10:50:00
Session Number: 209

Speaker(s): Patrick Stox

Using Screaming Frog to crawl the Wayback Machine to determine old pages and site structures and using Excel to quickly write redirects for all of these. This is important because not all marketers have access to a previous crawl of the site and many times, when a new site is launched, the redirects are not done properly or they only redirected a few pages from the previous version. This method lets you reclaim any links that may have been lost through several redesigns of a website over the years.