Blog Marketing Volunteer Training

This blog marketing training covers how to create blog posts that get discovered and listed by search engines and motivate readers to do activities you want them to do.

Search engines list (and often give priority) to blog posts that are current and relevant to what people are searching for. Certain types of blog posts such as Question and Answer posts can attract people who are looking for your products and help convince them to buy before they even call you!

Come to this session to discover how to create more posts, faster which get people to do things that you want them to do!

This Session Covers:
– Creating blog titles that get discovered
– Key types of blog posts – announcements, “how-to,” reviews, lists, etc.
– How to use question & answer posts to build and effective blog
– Using an editorial calendar to create and coordinate your posts
– How to write content that get the reader interested
– Inserting calls to action that get readers to do something you want – submit, register, or buy!
– How DMFB does blog marketing

Presenter: TBD

Date: April 15th
Time: 6-9PM
Location: The Frontier Building
800 Park Offices Dr
Durham, NC 27703

Website Development Volunteer Training

Website development training covers setting website objectives, competitive analysis, use cases, feature requirements, web page creation, website testing, and website management.

Come to this session to discover how to create a website that people can find, use, and want to engage with.

This Session Covers:
– creating a WordPress website
– how to define pages and gather content
– changing appearance
– installing plugins that add capabilities
– managing graphics artists and developers
– key website tips (backups, security)
– how DMFB develops its website

Presenter: Terri Voltz

Date: April 8, 2015
Time: 6:00 to 9:00PM
Location: The Frontier Building
800 Park Offices Dr
Durham, NC 27703

Search Engine Optimization Training

This Search engine optimization – SEO training covers how to select and optimize URLs, metadata, web page content and get backlinks that help people to discover relevant website content.

The methods that were previously used to get high ranking in search engines are not working anymore and in some cases can get web sites delisted (put into a penalty sandbox).

Long term SEO programs are becoming an important of a marketing plan.

Come to this session to learn what you SHOULD DO and WHAT NOT TO DO to get good SEO results.

This Session Covers:
– SEO competitive analysis
– URL Keyword Optimization
– Important Metadata (hidden descriptions)
– Content Ranking (very important for future SEO results)
– Link Building (getting good links)
– Link Removal (getting rid of bad links)

Presenter: Frank C. Jones

Frank C. Jones is owner of the Raleigh SEO meetup group and an Internet marketing expert who specializes in helping small to medium size business to develop effective marketing content and campaigns. Frank is the leader (chair) of the Search Engine Optimization – SEO committee for the Digital Marketing for Business – conference.

Date: March 25, 2015
Time: 5:30 to 7pm
Location: The Frontier Building
800 Park Offices Dr
Durham, NC 27703

To Register: