Lars Bredahl has been a storyteller since before he could spell. At age 4, he put together a picture book about teaming up with cartoon characters to fight off a burglar. These days, he helps brands develop compelling narratives across social media, email, and other digital channels. Lars graduated from Elon University with a degree in Strategic Communications and a Masters in Interactive Media. While in school, he collaborated with a team to develop a multimedia-rich website for a Costa Rican nonprofit and coordinated the creation of the nations first QR code-powered nature trail at the J.N. Ding Darling National Wildlife Refuge. Since grad school, Lars worked on the marketing team at Google-funded startup SCVNGR (now LevelUp) and coordinated social media and digital marketing projects at agencies in Boston and Raleigh. He currently works as the Digital Channel Product Manager at First Bank where he manages data-driven inbound marketing strategies to help the up-and-coming regional bank take on the “big guys while maintaining a strong focus on personalized customer service and the local community. Lars was recently named one of the Top 25 Community Bank Influencers on Twitter and is a regular speaker at regional marketing conferences. Outside of First Bank, he has worked with a variety of clients including USO of North Carolina, Esurance, Coca-Cola, the American Petroleum Institute, Cree, Visit Milwaukee, Dow Jones, Duke Realty, and The New England Patriots.
Session: 106 How a Local Bank Became a Content Marketing Powerhouse
@larsbredahl
