Christina Motley

Christina Motley is a veteran, integrated Chief Marketing Officer, marketing and public relations coach, speaker and published author with 300+ creative, marketing, business, leadership and civic awards. Her successful implementation of integrated marketing and public relations strategies have resulted in her servicing multiple clients – from start-up firms to publicly-held enterprise – across a variety of industries, including working on top Fortune 500 brands, including Aetna, Advance Auto Parts, BB&T, Dell, HSBC, IBM, Johnson & Johnson, P&G, Smithfield Foods, Waste Management and others throughout her career. As a civic steward, Christina gives back to the community in many ways. She currently serves as a Board of Advisor to Career Pro, Inc and Entredot. She volunteers monthly at HQ Raleigh to allow entrepreneurs to “Ask the CMO” their toughest marketing challenges. Additionally she serves on a Communications Task Force for the Association of Executives of North Carolina (AENC) and serves on the Board of Directors for the Downtown Raleigh Club’s Business Alliance and is a member of the club’s Membership Council. She is currently volunteering as serve as the CMO for John Biliter’s Man of the Year Campaign to benefit the Lukemia & Lymphomia Society’s North Carolina Chapter and personally mentors multiple interns. A dynamic presenter, college instructor and member of the prestigious National Speakers Association, Christina’s presentations are as entertaining as they are educational. A popular panelist, keynote speaker and workshop leader on topics relating to marketing, leadership and change management, she delivers ideas that motivate, skills that empower and techniques that transform thought into action to diverse audiences at conferences, association meetings, seminars and courses across the country. Christina’s third book – Leadership Philosophies from Unsung Leaders – was published in April 2014 and continues to receive four and five-star reviews from readers on Amazon and Kindle. The book promises to offer you both guidance and inspiration no matter where you are on your leadership journey. Reflections of A 150 Year History: Roanoke County, Virginia Fire & Rescue (Signature Book Printing) – was also released in 2014. This coffee-table book commemorates the history, contemplates the present and creates a vision for the future of the Roanoke County, Virginia Fire & Rescue Department. Readers are moved by the heartwarming stories of heroic rescues and brave souls who have dedicated their lives to protecting others. Her first book – The Greater Roanoke Region: Your Open Door to Technology, Education and Scenic Beauty (1997 Platinum Publishing), sold out in six months, won national first-place awards and continues to generate awareness and tourism for Roanoke Valley, Virginia. Christina holds a dual bachelor’s degree in Communications and English, an Executive Certificate from St. Louis John C. Cook business school in Internet & Digital Marketing and is a graduate of Roanoke Valley Leadership Program. She instructs for North Carolina’s community colleges and ASPE-ROI, a division of Fortis College and according to her daughter, is the “world’s best mom.

Session: 201 How to Measure Your Integrated Marketing Efforts and Report Data