Date: 5/14/2015
Start Time: 1:00:00
End Time: 1:50:00
Session Number: 111
Speaker(s): Kieran Wilson
Developing a marketing strategy can be a large undertaking that requires careful consideration and extensive planning. A good marketing strategy must be well thought out, actionable, and measurable, with clearly defined goals that ladder up to overall business objectives. Most importantly, it should be scalable because scalability is what will enable you to swiftly set your strategy so you can start executing while staying agile. Why 90 days? You can pick any time frame but planning in 90-day increments gives you an actionable time frame and the flexibility needed for testing and learning. If youre not testing, youre not learning, and you have no opportunity for optimization. Successful marketing is agile. Attendees will learn the ins and outs of marketing planning.
