Start Time: 4:00:00
End Time: 4:50:00
Session Number: 214
Speaker(s): Lacey Senko and Dirk Nicol
Everyone talks about the importance of content in a digital marketing strategy–snackable content, long content, short content, multiple forms of content. But how do you take your content strategy and make it global? How to do appeal to multiple audiences? How can turn one piece of content into many? And, how can you use your content for audience engagement? developerWorks, IBM’s community and portal for all things developer has done this for over 15 years. With 8 different language sites, developerWorks houses a plethora content that has been engaging an audience of 4M people every month for the last 15 years. Come learn IBMs top ten ways to use content to engage your audience on a global level.