Building a Customer-Focused Information Architecture

Date: 5/14/2015
Start Time: 4:00:00
End Time: 4:50:00
Session Number: 114

Speaker(s): Devin Asaro and Greg Harron

Determining your site’s information architecture is a highly political exercise. Everyone from product managers to the executive team has an idea about what’s most important, and how it should be organized on the site. But while determining your IA by committee might make everyone in your company happy (or at least keep them quiet), it often leaves users out of the picture. Learn how to combine exercises from user experience and content strategy to build an information architecture (anything from sitemaps to metadata structures) that starts and ends with your customer’s voice.”