Getting Users from Pinterest to Your Small Business Website

Date: 5/14/2015
Start Time: 9:00:00
End Time: 9:50:00
Session Number: 308

Speaker(s): Sharon Dawson

This visual social media platform is a must if your company’s target market includes young women or moms, even if you don’t have a physical product to showcase. Sharon will show you how to apply the 80/20 marketing rule while building boards that your clients will want to view and share. You’ll learn how to use the new built in Pinterest Analytics to focus your efforts and guide you to pin more content users want to see. Leave the presentation knowing how to get traffic to your website from this platform. 1. Understand Pinterest terminology and how to use the site 2. Learn how to set up Pinterest boards focused on your target market’s interests 3. Learn how to interpret the new Pinterest Analytics 4. Use results of Analytics to make decisions on future pins and board creation 5. Have real life examples from other small businesses that are getting more than 25% of their monthly website referrers from Pinterest