Content Marketing: Creating a Promotion Plan that Works

Date: 5/14/2015
Start Time: 3:00:00
End Time: 3:50:00
Session Number: 113

Speaker(s): Casie Gillette

The idea of “If you build it, they will come” doesn’t apply to content. In fact, with so much content being created every day, just getting your piece to stand out has become a major challenge for businesses. The good news is, content marketing, when done right, can drive traffic, social shares, and links. More importantly, it can drive the right traffic, social shares from industry influencers, and links from relevant sources. The key is in the promotion strategy. In this session, we will look at how businesses can create a content promotion strategy from start to finish. Understand how to identify relevant post topics, find and reach influencers, and get those influencers to share your content when it launches. We will also look at real life examples and the tools that can help content marketers succeed.