Gopi Kallayil
Chief Evangelist Google+ at Google
Earlier he worked on marketing the Company’s flagship advertising product, AdWords, in the Americas and Asia Pacific. Gopi also led the marketing team for AdSense, Google’s publisher-facing product.
Before joining Google, Gopi was on the management team of two Silicon Valley venture funded startups. While a consultant with McKinsey & Co., he worked on engagements helping the management teams of large corporations improve business performance and maximize revenues. He has also led large Information Technology projects for global corporations in India, China, and the US.
Gopi earned his Bachelors degree in electronics engineering from the National Institute of Technology in India. He received his Masters in Business Administration degrees from the Indian Institute of Management and The Wharton School of Business at the University of Pennsylvania. He is an avid yoga practitioner, triathlete, public speaker, global traveler and Burning Man devotee. He has spoken at TEDx, Renaissance Weekend, The World Peace Festival and Wisdom 2.0. He hosts a TV program on cable and YouTube called Change Makers.
Gopi will be giving the opening keynote address on Monday morning.
Scott Gardner
Sr. Vice President of SEO at Bank of America
Scott Gardner is the SVP of SEO at Bank of America with an emphasis on Consumer Banking and Enterprise Marketing. His team is focused on all-things organic search including site architecture, content, link building, local search, social search, mobile search, analytics, stakeholder education and company-wide SEO integration.
He has spent the past 12 years in various SEO leadership roles (agency and client-side), consulting with start-ups, mid-sized and large enterprise brands on SEO strategy, execution, technology, integration and measurement.
Scott will be speaking at 3pm on Tuesday on Understanding What Search Engines Want From You
Lesley Gross
Vice President of Digital Services at French/West/Vaughn
Lesley has over 11 years of experience in Digital Marketing, Account Management, Public Relations and Business Development with a proven track record of successful implementation of business solutions and promotions for a wide variety of product and service oriented companies.
She is known as one of the most knowledgeable Search Engine Marketing people in the United States. She and her teams bring innovative solutions to the challenges of the brave new world of SEM.
Lesley will be speaking at 12 noon on TuesdayHow to Make Money with PPC.
John Lane
Vice President, Strategy & Creative at Centerline Digital
When John watched TV as a kid, he used to run to the bathroom during the show so he could make it back for the commercials. Today, brand strategy, marketing and advertising still captivate him, and that’s why he does it for a living. Those days launched him down a path that included layout and writing for the college paper; communications strategy for political campaigns; marketing strategy and graphic design for Gensler (a global design and architecture firm); and the implementation of new programming, animation and design techniques for Centerline.
Today he specializes in content marketing strategy and building digital deliverables to execute those strategies. But it’s about more than just creating killer digital content. At Centerline, they help clients succeed in the digital marketplace using a three-pronged approach: strategic (message creation, brand strategy), tactical (design, development), and analytical (measurement and adaptation). This experience-tested approach allows him to build campaigns that are both well-designed and effective for clients like IBM, DuPont and CEI.
John will be speaking at 11am on Tuesday on Content Marketing Art of War and part of the panel Tuesday at 2pm on Is Content Marketing the future?
David B. Thomas
Senior Director, Content and Community at Salesforce Radian6
Marketing and marketing communications professional with more than 20 years experience, mostly with a technology focus. David is actively involved in creating practical enterprise social media strategies to support marketing and communications objectives.
He’s the Senior Director of Content and Community for Salesforce Marketing Cloud, the leading social media marketing platform where he gets to lead three outstanding teams in our efforts to engage with, inform and learn from Radian6’s customers and communities. They create and share resources to help customers better understand how social media in general and Radian6 in particular can help them meet their business objectives.
David is also co-author of The Executive’s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business.part of the
Dave will be on the panel Tuesday at 2pm on Is Content Marketing the future?
Kathryn Robinson
Owner at Lumen Strategies
Kathryn Robinson is the principal consultant and owner of Lumen Strategies, a company that provides consulting and advisory services for identification, development and implementation of business strategies in support of accelerating growth and value. Foundational to Kathryn’s effectiveness as a business advisor for her clients is her keen ability to quickly grasp the big picture, identify gaps and opportunities, and develop a strategic plan coupled with a pragmatic and prioritized execution plan.
Lumen Strategies was launched in November of 2011. Typical clients are those who are entering new markets, growing a startup, or re-energizing a current line of business. During her first successful year leading Lumen Strategies, Kathryn has worked on notable projects including one with Aruba Networks, a leading provider of wireless communications, where she was engaged to lead and facilitate development of comprehensive business strategies for a key new growth opportunity. Additionally, Kathryn has led projects focused on go-to-market strategy development and execution for a large healthcare electronic record solutions company and a number of projects supporting growth strategies for small/medium sized business owners.
Prior to starting Lumen Strategies in late 2011, Kathryn held a number of significant leadership roles at Cisco Systems, Turner Broadcasting and Sprint. Kathryn brings a rich functional knowledge of strategic business challenges and opportunities stemming from experiences in business development, sales, marketing, professional services delivery, and strategic alliances leadership positions.
Kathryn will be part of the Sexism in Tech panel on Monday at 12 noon.
Henry Copeland
Founder at Blogads
created Blogads in 2002 and spearheaded its growth into the leading ad platform for bloggers. Today Blogads has 40 staff in Durham and Budapest and represents 3500 sites, including trend-setters like PerezHilton, UrbanDictionary and WhatShouldWeCallMe. In his spare time, Henry helps build tools like Pullquote and Twiangulate
Henry will be speaking about a software upgrade that will allow users to read minds on Tuesday at 4pm.
Russ Jones
CTO at Virante
Russ Jones is the Chief Technology Officer of Virante, Inc. As the head of SEO at Virante, Russ has spearheaded the development several ethical SEO technologies such as LinkSleeve, the second largest link spam prevention tool and OpenCaptcha, a free distributed anti-spam solution. He has pioneered advanced search strategies such as Second Page Poaching, XML Sitemap Assisted Redirects, and Relevancy Modified MozRank, while leading an SEO team that is driven by research, experimentation, and analytics.
Russ will be part of the Future of SEO panel on Monday at 2pm.
Teddy Garcia
Founder and CEO at InfoMarketingSystem.com
Teddy is thaqt rare breed of business consultant that offers a strong marketing background with an equally strong technical background as a programmer combined with real world experience as an entrepreneur and owner of several businesses.
An idea generating machine that can provide solutions to your business problems on the fly. Most of his clients consider him part of their team and one of their most trusted advisors.
He’s fascinated by ideas and can find connections between seemingly disparate things. He loves to learn constantly which allows him to thrive in new and constantly changing environments.
Teddy will be speaking Tuesday at noon on Marketing Automation.
Gregory Ng
Chief Strategy Officer and Chief Marketing Officer at Brooks Bell
An award-winning creative director, designer and optimization strategist, Gregory Ng has developed effective, integrated, results-driven marketing programs for Global Fortune 1000 clients with an expertise in the high tech and financial verticals for over 15 years. In 2005, Greg received the Prodigy award from the New England Direct Marketing Association (NEDMA) given to a professional under the age of 30 who has mastered the science and art of direct marketing. Since 2003, he has received over 40 awards for his direct marketing campaigns.
Gregory’s testing experience runs deep and includes working for clients like Dell, Bank of America, American Express, Comcast, Adobe, Brooks Brothers and AOL.
Gregory serves a dual role at Brooks Bell. As CSO he is responsible for the quality of experience in the agency’s strategic delivery. His role priorities include strategic test planning, client relationship building, team management and creative delivery.
As CMO, he leads business development and all marketing initiatives including content marketing, lead nurturing, value assessments, and new client onboarding.
He is a graduate of the Rhode Island School of Design.
Greg is giving the Tuesday Keynote address at 9am on The Data Driven CMO.
Cara Rousseau
Social Media Manager and Public Relations at Duke University
Cara manages social media at Duke University for the Office of News and Communications and the Office of Undergraduate Admissions, and leads social media strategy for the university. Cara joined Duke in 2011 after serving as director of partnership initiatives for the Research Triangle Park where she focused on marketing, strategic initiatives, social media efforts and partnership relations.
Cara holds an MBA from the Kenan-Flagler Business School and an undergraduate degree in economics and political science, both from the University of North Carolina at Chapel Hill.
Cara will be part of the panel The new generation of marketers at 3pm on Monday.
Brian Gracely
VP of Product & Solution Marketing at Virtustream
Brian has held leadership roles at Cisco, NetApp and EMC. Brian’s industry viewpoints and writings can be found on twitter (@bgracely), on his blog “Clouds of Change” (http://cloudsofchange.com) and he co-hosts the award-winning weekly podcast “The Cloudcast“. He holds an MBA from Wake Forest
Brian will be part of the Sexism in Tech panel on Monday at 12 noon.
Claire Spina-Russell
Director, Social Media at Quintiles
As the global director of social media for Quintiles Claire works closely with internal stakeholders to amplify Quintiles social strategy. Her priorities center around brand consistency and reputation management across all the social channels. Claire collaborates with internal clients to develop social strategies that support corporate communication and marketing campaigns, corporate events and staffing/recruitment efforts. Establishing best practices around Training & Governance are also critical, especially given the industry.
Claire will be speaking on Tuesday at 4pm on Social Media in a Big Brother World.
Bill Slawski
Senior SEO Consultant at Webimax
Bill Slawski is a Senior SEO Consultant for Webimax, and a blogger at SEO by the Sea. He has a Bachelor of Arts Degree in English from the University of Delaware, and a Juris Doctor Degree from Widener University School of Law. In the mid-90s, he started creating and promoting web sites while working for the Court system of the State of Delaware. He was a court manager and administrator, and as a technologist/management analyst for the highest level trial court in the state.
Bill worked part time at SEO and internet marketing until 2005, when he left the Court to work for an online marketing agency in Havre de Grace, Maryland, working on sites for organizations such as the Harvard Business School, Johns Hopkins University, The American Psychological Association, Baltimore.org, and Zurich NA, helping them to be more easily found on the Web.
He has been a founder and administrator for one of the best known forums about internet marketing and usability at Cre8asite Forums, a contributing author for sites such as Search Engine Watch and Search Engine Land, and has written articles on SEO for a number of print publications.
When he doesn’t have his nose buried in a search related patent or whitepaper, or the code of a website, Bill enjoys exploring local history and taking pictures of nature.
Bill will be part of the Future of SEO panel at 2pm on Monday.
Amy Lewis
Community Evangelist for Data Center Virtualization at Cisco Systems
Amy Lewis is a Social Media Practitioner and Strategist disguised as a Marketing Manager for Cisco. After years in traditional publishing (yes, books, the old-timey kind), she’s plying her editorial craft in the technology field, engaging with thought leaders from around the globe. A fan of all things Malcolm Gladwell and a connector by disposition, Amy is likely to be found at events seeking your thoughts on camera. When not furthering the Cisco cause, Amy enjoys cooking, eating, and blogging about food, most recently as the Deep Fried Ambassador for the N.C. State Fair. She’s on Twitter with dueling identities, professionally @CommsNinja and gustatorily @practicalcook.
Amy will be part of the Sexism in Tech panel on Monday at 12 noon.
Mark Traphagen
Director of Digital Outreach at Virante
Digital Marketing Professional w/ proven success in brand outreach & influence building through content marketing and natural organic link building; Google+, Twitter, Facebook and other social media; Google Authorship and Author Rank strategies; paid search ad campaign management.
Experience in social media strategy formation, content marketing strategies, sales, education, and writing/speaking. I get your message out and make it stick!
Featured speaker at national conferences such as SMX Social, SMX West, SearchExchange, and ConvergeSouth.
Mark will be presenting at 10am on Tuesday about Google+ is More Powerful Than You Know.
Jenny Halasz
President, Archology
Jenny Halasz is President of Archology, a web services firm whose vision is to provide high quality web services to businesses of all sizes and verticals.
With experience in SEO and PPC, social marketing, usability, conversion optimization, affiliate marketing, and analytics, Jenny’s time in both in an agency environment and as an in house marketer ensure that she understands the big picture of any client’s marketing needs. She develops cohesive and customized strategies based on data points and client priorities to drive return on investment.
Jenny writes a column (Keywords & Content) for Search Engine Land, blogs at JLH’s Marketing Blog and has spoken at SMX, SES, Conversion Conference, Internet Summit and other industry and non-industry conferences. She’s an active twitter user, and is always willing to debate the finer points of marketing strategy with a fellow tech geek. She still lives in Raleigh, NC, but likes to travel whenever possible.
Jenny will be part of the Future of SEO panel at 2pm on Monday.
Mike Williams
Managing Editor, Triangle.com
Mike Williams is the managing editor of triangle.com, a local entertainment and marketing platform in the Triangle, and fanstailgate.com, which showcases college football tailgating events across the country. Both are owned by The News & Observer.
He started at The N&O in 2003 as a page designer while still a student at North Carolina Central University in Durham. After graduation, he continued to design at the newspaper and often wrote stories for the What’s Up section (now called Weekend) and for the North Raleigh News. In 2007 he moved to the online operation and began to revamp triangle.com.
Mike will be presenting How to leverage local media at 4pm on Monday.
Jennifer Spencer
Digital Communications & Community Manager, PerkStreet Financial
Jennifer is a storyteller and a connector. She’s also a mother, a lover of words, and a runner. Ok, a jogger. Occasionally.
Jennifer is in the business of solving problems, whether that means helping a company articulate their brand through new messages and stories or helping a customer in 140 characters or less. She is always interested in helping great companies and great people find each other.
Jennifer is presenting at 1pm on Monday about Love is Not a Battlefield: Stop Warring With Your Customers and Start Loving Them.
Lawrence Harte
President/Publisher/Editor for IPTV Magazine, Mobile Video Magazine, and Internet Marketing Magazine
Mr. Harte is the managing director of Althos, an expert information provider that covers the communication industry. Mr. Harte has over 29 years of technology and business experience an has worked for leading communications technology companies including Ericsson/General Electric, Audiovox/Toshiba and Westinghouse. Lawrence holds degrees of Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990). Mr. Harte has instructed at and received numerous certificates from many non-university courses including TV Technology, Internet Marketing, Mobile Communication, Billing Systems, Dale Carnegie Sales, 360 Leadership, and Public Speaking.
Mr. Harte has appeared on television as an industry expert and has been referenced in over 75 telecommunications related articles in industry magazines. He has been a speaker and moderator at numerous industry seminars and trade shows. His magazine publications include Popular Science, Wireless Week, RCR, Cellular Business, Cellular Marketing and others. Between 1993-1995, Mr. Harte wrote a monthly column in Cellular Marketing called “Techniques.” The monthly Techniques column explained the business related issues behind key technology innovations that were developing in the telecommunications industry.
Lawrence has consulted and been an expert witness for companies including AT&T, Nokia, Hughes Network Systems, Casio, Ericsson, Samsung, Sony, AMD, VLSI, Siemens and others.
Lawrence is presenting at 10am on Monday on Whitepaper Marketing.
Martin Smith
Marketing Director at Atlantic BT
Made more than $30,000,000 in online sales generating net net returns greater than $5,000,000 across more than 600,000 transactions over seven years as Director E-Commerce. Veteran Internet marketer with more than 12 years experience in every aspect of B2C and B2B online commerce.
Have created 4 companies generating gross revenues greater than $16,000,000 with FoundObjects.com (now RIP) the largest. Write about Internet marketing, web design and startups for Technorati, on the ScentTrail Marketing blog and @ScentTrail.
All marketers are storytellers. Now, thanks to search engine marketing (SEM) and search engine optimization (SEO), stories spun out on web pages get pulled into clean well lighted places, web sites and social networks, around the world.
Martin will be presenting on Tuesday at 1pm on Thinking Bigger.
Amanda Sturgill
Associate Professor at Elon University
Amanda Sturgill teaches communications at Elon University, where she focuses on multimedia content and new media, including work with the master’s program in Interactive Media.
The iMedia program is an intense, 10-month graduate degree covering both theory and production. A recovering newspaper reporter, when she’s not teaching, she’s doing research on emerging media technologies so as to prepare students who are ready to hit the ground running when they graduate.
She has a BA in journalism from South Carolina and graduate degrees from Cornell.
Amanda will be part of the panel The new generation of marketers at 3pm on Monday.
Brandon Hoe
Executive Producer and Chief Storyteller at ClearSketch
Brandon’s fondest memory of his childhood is of the times he went to watch kung fu movies with his grandfather. As they slurped down a bowl of steaming hot noodles and sipped on Coke after the movie, his grandfather would teach him lessons from the stories that they’d just watched. He learned that storytelling was a powerful way of affecting the human psyche and behavior and that the mastery of any skill comes with dedication and focus.
After marketing stints at Eaton Corporation, Lenovo and Comcast, Brandon started ClearSketch to help companies and organizations leverage the power of storytelling and video to improve their brand and sell more stuff. ClearSketch’s clients include Honeywell, Michelin, Lenovo, Allergan and Duke University. Some of his favorite moments include being a finalist in TED’s Ads Worth Spreading competition, putting a one-man business on the first page of Google’s SERPs using a video and helping a local non-profit win a global video competition.
Brandon is originally from Kuala Lumpur, Malaysia, and has an Electrical Engineering degree from Purdue University and an MBA from the Fuqua School of Business at Duke. He enjoys motorcycle touring, aspires to win an Olympic Gold Medal in skeet shooting and has had his photographs published in publications as diverse as the BBC Online, Wall Street Journal Marketwatch and the Sydney Morning Herald.
Brandon will be presenting twice on Monday at 11am and 4pm on Making Video Work for You.
Brian McDonald
Digital Marketing Manager at SciQuest
A technical marketer with a passion for design and communication, Brian McDonald has been designing and managing websites for over 17 years. While working as a technical writer Brian had the opportunity to use the first web browser, Mosaic in 1995 and he quickly discovered his passion.
For the past several years Brian has been instrumental in working with the Triangle Chapter of the American Marketing Association to create one of the leading chapters in the nation. Brian created the chapter’s blog, website, social media presence and was the 2011-2012 chapter president.
Currently Brian is the Digital Marketing Manager for SciQuest, a SaaS eProcurement company in Cary, NC. In this role Brian is responsible for digital marketing programs including website, SEO, SEM, social media, video and mobile application development.
Brian has spoken at Ignite Raleigh, Converge South, as well as moderated panels at Internet Summit and Digital Marketing Training Camp.
Brian will be on the panel Tuesday at 2pm on Is Content Marketing the future?
Meg Crawford
Social Media Marketing Manager at Lulu
As a social media marketing manager, Meg focuses on implementing social and digital strategies across multiple channels with the objective of increasing brand awareness, building audience engagement, and facilitating lead generation. These initiatives involve integrating ongoing consumer research, multichannel content planning, mobile strategy development, and customer relationship management in order to meet strategic campaign goals.
Meg will be presenting at 1pm on Monday on Social Media: Theory to Strategy to Profit
Kimberle Adamof
Inbound Marketing, Social Media, Content Strategist at Raleigh Inbound Marketing
As an Inbound Marketing Consultant, I help businesses turn disjointed marketing efforts into smooth connected campaigns with a strong call to action. Don’t just throw money at advertising and hope something sticks. Be strategic instead. A connected campaign is a group of tasks that tie together with a central theme. I consult on creating content that attracts your target audience to your website and captures more customers.
My connected campaign system uses Internet Marketing, Social Media, and Content Strategies that incorporates many components such as blogging, SEO, email marketing, video marketing, plus more.
Social Media Marketing is having a content strategy that will engage your fans and create value to your community. Get your business found online, then start up a conversation. I help businesses build relationships online to generate more sales.
Kim will be speaking at 12 noon on Monday on Facebook Marketing Strategies to Attract Leads and Make Money.
Chris McClellan
Partner at Schmooz.me
We do the heavy lifting in Social outreach campaigns and make it easy for your business to generate net new sales by engaging new clients.
Schmooz helps Sales and Marketing Professionals, Private Equity, VC funded Start-ups and Financial Organizations, Business Development Professionals and Event Organizers make a huge impact to engage in new relationships and drive net new business.
Chris will be speaking at 11am on Monday about Advanced LinkedIn Marketing.
Shannon Mølhave
Senior Web Designer at LGFCU
Shannon has been a leading voice in the Triangle web design community for more than six years. As a web designer and front-end developer, Shannon is passionate about creating positive user experiences across all digital platforms.
Originally from Michigan, Shannon earned her Bachelor’s of Fine Arts degree with a major in Graphic Design from the University of Michigan in 2003. After moving to the Triangle in 2005, she turned her focus to interactive media and UX. As part of LGFCU’s Creative Team, Shannon creates corporate websites, email marketing campaigns and other electronic media from storyboarding through building the end product.
In her spare time, Shannon enjoys kickboxing and is a tap dancer with Footnotes Tap Ensemble. You can find her tweeting (often) about design and development on Twitter @LeftyDesigner.
Shannon is speaking at 10am on Tuesday on Why your website is failing you.
Phillip Motley
Assistant Professor at Elon University
Ten years experience as multimedia designer, animator, art director and design consultant. Taught digital art and animation at School of Communication Arts in Raleigh for three years. Most recently taught courses in digital imaging, digital narratives 2D and 3D animation and multimedia design at the University of Wisconsin–Stout, a technology-intensive university. Has given exhibitions on social networking, teaching technology vs. teaching aesthetics in the digital arts and disruptive innovation in the classroom. Was a Wisconsin Teaching Fellow for the 2008-09 academic year and worked with colleagues in computer science to create a new degree program in-game design and development.
Phillip will be part of the panel The new generation of marketers at 3pm on Monday.
Kelly Phillips
Co-Founder of RedFeather Networking
Kelly Phillips, Co-Founder of RedFeather Networking is passionate about helping others learn to network. After 19 years in the Corporate Training field, she found the key to making networking easy and is on a mission to teach the techniques to others.
Kelly’s presentations are full of humor, stories of awkward and laughable networking moments, and methods for finding a networking style that fits you. Her engaging and approachable style provides an interactive experience that will change the way you network.
Kelly lives near Raleigh, NC with her husband and son. She teaches WordPress and elearning at Wake Technical Community College Continuing Education program and is a typical entrepreneur with way too many irons in the fire.
Kelly is speaking at 3pm on Monday on Making Real Connections in a Digital World.
Elliott Koppel
Director of Paid Search & Analytics of Virante
Elliott has over 10 years experience specializing in web marketing, analytics and paid search. He is certified in Google Analytics and has worked with a wide variety of clients including SMBs, Nonprofit organizations and Fortune 500 companies. He has a proven ability in driving actions and optimization based on insights gained from metrics.
Elliott graduated from the University of California, Berkeley with a B.A. in Economics.
Elliott is presenting at 3pm on Tuesday on Attribution Super Modeling.
Kestrel Lemen
Marketing Strategist at Bronto Software
As a marketing strategist Kestrel has hands-on experience building multi-channel campaigns across a variety of industries.
Currently at Bronto she works one-on-one with clients to assess areas of improvements and design custom strategic action plans to help them achieve their revenue goals. Her clients feel she is a partner towards their success and acting as an extension of their team. With a strong work ethic and focus on delivering results, she brings creative problem solving skills directly to retail marketers to help them increase revenue.
Kestrel believes in a holistic approach to staying sharp and creative. To that end she enjoys kickboxing, yoga and crossfit training. She is also an active ceramic sculptor and supports various nonprofit organizations with her time and expertise.
Kestrel will be speaking on It’s all about your email list on Tuesday at 1pm.
Eric Harris
Asst. General Manager at The Pit Authentic BBQ – Raleigh
As an early adopter of social media platforms like Twitter and Foursquare the Raleigh social media crowd was impressed with how responsive The Pit was. It turns out it was Eric behind the scenes pulling all the levers.
In the span of a year he made The Pit into the go-to place for any socially-connected event. Eric went far beyond just monitoring social media, he was attached to his accounts. Because of his attention to detail the lifetime value of the strategy he put in place will probably be measured in the tens of thousands of dollars.
Eric understood since the very beginning the true one-to-one power the social platforms allowed him to wield. He used it to connect with his restaurant’s biggest fans and evangelists and to tweak the situation to be win-win for all involved.
Using a combination of old school hard work while leveraging the hot new platforms Eric has combined the best of both to build a real-life following second to none in downtown Raleigh. Eric has been the gold standard that all other businesses have been trying to catch up to since 2009.
Eric is presenting on Monday at 10am on How The Pit BBQ Used Social Media to Make Magic Happen.
Patty Krajewska
Marketing Programs at Syngenta
Patty is a Marketing Programs Professional with a diverse Supply Chain business background. She is a believer that continuous personal development and new skills acquirement is the foundation to strong business knowledge. That is why her hungry curiosity has been taking her into new business areas where she can expand her horizons and apply already well developed skills.
Nearly 15 years ago she moved to the United States and decided to settle and start her life. With limited language knowledge and being new to the culture, she’s thrived. Her achievements are due to her belief in the power of integrity and persistence.
In her spare time Patty is educating herself on psychology theories that focus on mind conditioning and self-control. She is a big fan of Deepak Chopra and Anthony Robbins. Patty holds a BS degree in International Business Management with a minor in Entrepreneurship and Communication from the University of North Carolina.
Patty will be part of the Getting Employees to Care panel on Tuesday at 2pm.
Stephen Peacock
Owner at Peacock Creative Services
Marketing consultant with broad experience in traditional and internet marketing fields. Brand development, advertising, web design, SEO, SEM, SMM, and PPC. Specializing in building relationships that create enthusiastic referrals and lifelong, happy customers.
Has helped more than 50 SMB achieve first page position in search engines for key terms while growing and engaging social media friends and followers.
Stephen will be presenting on Analytics for Business Owners on Monday 2pm.
Emily Clement
Digital Outreach Specialist at Virante
Emily’s name is of Latin origin, meaning “rival; laborious; eager.” Also known as being comprehensively awesome, well-rounded and referred to by friends as “Industrious (rather than curious) George.”
An eclectic mix of experience has enabled Emily to see the opportunity in almost every situation where others only see the hurdles. Radio, pets, middle schoolers, coffee and now internet marketing – Emily has seen the best and worst in people, but chooses to focus on the potential energy. An avid “tryer” of all things, she is currently reading 3 books and winding her way through back seasons of An Idiot Abroad.
Emily will be part of the Getting Employees to Care panel on Tuesday at 2pm.
Karl Sakas
Operations Manager at hesketh.com
Karl uses business operations (marketing, accounting, and recruiting) to optimize and grow marketing firms to become—and stay—the best companies they can be. Outside the office, Karl serves on the Triangle AMA board and volunteers as a crew member on a 1930s railroad car.
Karl is the go-to guy in the Triangle when things need to just get done.
Karl will be presenting at 11am on Tuesday on 5 Things You’re Missing That Are Killing Your Business.
Bettina Johnson
Social Content Strategist at Pace Communications
Bettina is a digital technology enthusiast and multimedia professional with a love for engaging social content. With a background in journalism and interactive, social, and mobile media, she has worked with print media companies, digital media teams, web development organizations, and social strategy efforts. Bettina has traveled internationally on various professional, academic, and vocational endeavors and returned to school to become a master of interactive media.
Bettina will be part of the panel The new generation of marketers at 3pm on Monday.
Cameo Hartz
Senior Assistant Director, Career Center at Duke University
Insatiable appetite for learning and not-so-secret geek. Happy wife. Foodie & Durhamite. University administrator & career counselor. I play 
”
As a career counselor, Cameo has helped hundreds of people with one of life’s most challenging writing assignments—a succinct and authentic resume. She have a Master’s degree and notable academic publication under her belt, and has learned through those experiences that her favorite writing projects are in the non-academic realm. With this insight, Cameo sought opportunities to blog and present for professional organizations in her field. Some of those pieces can be found at cameohartz.com.
Cameo will be part of the panel The new generation of marketers at 3pm on Monday.
Jonathan Lee
Social & Digital Media Fellow at Duke University
Jonathan Lee is a recent college graduate who supports social and digital media efforts at Duke University. An avid artist and graphic designer, Jonathan enjoys using digital tools and images to share stories and connect with people.
Jonathan will be part of the panel The new generation of marketers at 3pm on Monday.
Phil Buckley
Director of SEO at Virante
A self taught web technologist back in the 1990’s. Phil learned to love search engine optimization, social media and digital strategy over the last 15 years. His blogging insights on how to save the newspaper industry were used by the Nieman Journalism Lab at Harvard University but never by the newspaper company he was working at.
Phil’s super power is the ability to make the über-geek jabber understandable to mere mortals and to explain marketing speak in binary code
He founded the New Media Leaders and organizes the country’s most successful SEO Meetup every month in Raleigh,NC.
