Keynote Address
Tuesday 9:00am 
Long gone are the days where marketing success is defined by assumptions and trending upticks in sales. Consumers are engaging with personalized marketing messages and it takes a data-driven CMO to lead the way in order to be successful.
As a senior level analyst or marketing manager are you ready to take the next step to become a data-driven CMO? If you are a current CMO are you able to evolve to stay relevant in today’s landscape? Gregory Ng leads us through examples of how the role of CMO is changing to be more accountable to money-metrics.
Gregory Ng is a direct marketer and a graduate of the Rhode Island School of Design where he was classically trained in Graphic Design. He develops effective, integrated, results-driven marketing programs for Global Fortune 1000 clients including: Bank of America, American Express, TRowe Price, Chase. Dell, Microsoft, and Cognos.
In 2005, Gregory received the Prodigy award from the New England Direct Marketing Association (NEDMA) given to professionals under the age of 30 who have mastered the science and art of direct marketing. Since 2003, he has received over 40 awards for his direct marketing campaigns.
As an accomplished blogger and video blogger, Greg has published thousands of articles and videos online and written on subjects ranging from hacking an iPhone to changing a diaper. His work has been featured in The New York Times, Wired’s Gadget Lab, WSJ and Fast Company.
