Matthew Davis

I’ve spent the last 5 years immersed in startups and marketing, after spending the previous 10 in enterprise software sales. I cut my entrepreneurial teeth at an early age, and continue that streak today. I lead product and marketing for a mobile audience analytics platform called Reveal, based out of Raleigh, NC. In addition to my full-time job, I serve as the chair of NCSU’S Alumni Entrepreneur Network and the co-chair and founder of NC RIoT ( Prior to Reveal, I co-founded a mobile coupon startup that did everything right, except make money. I’ve done time at great local companies like Bronto and ChannelAdvisor after bouncing around the mortgage business, owning a window cleaning business, and working for a commodities trader. After attending UNC-Chapel Hill for undergrad, I got stuck and never left. I spent three years of nights earning an MBA from NCSU’s Poole College of Management, while juggling a pair of newborn twins and their older brother. My wife is a saint.

Session: 213 Demystifying Beacons: What They Are and How to Use Them